The mission was to establish new brand lines of boxed wine for an existing winery. This was a semester long team collaboration with a real client based in St. Helena and Napa Valley, Trincheros Winery. The class was divided into teams and each team was assigned an industrial designer to develop a new structure design.
This was a team collaboration between graphic designers and an industrial designer to design and build new structures for the launch of a new boxed wine concept for Trincheros Winery. The process starts with 3D sketches, 3D renderings, and then prototypes. The graphic designers designed and applied possible graphics on the approved 3D structures combined with typography play to be used on the structures. The final product adheres to the client's desired outcome, though some structures were considered R&D due to their complexity in design and future mass production possibility.
The resulting packaging designs are for two brands:
Juiced & True Earth